George Mihalopoulos

George Mihalopoulos

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Recent Posts

5 Savvy Ways to Advertise Your Automotive Business Right Now

Advertising an automotive business car dealership has proven to be a challenge since the onset of the pandemic. Chances are, you’ve probably been impacted by more than one obstacle. The pandemic inspired more online selling options and less traffic...

Why OTT Should Be a Part of Your Marketing Strategy

Over-the-top (OTT) advertising, which consists of ads played over streaming services, is highly relevant in today's marketing. Millions of people stream videos, music, and podcasts on a wide range of platforms. If you're not implementing this...

5 Steps for Branding Your Local Connecticut Business

Establishing your brand as a Connecticut staple is a critical part of building your brand and setting your business up for success. You don't want to be just another face in the crowd. Instead, you want to show interested consumers that you are a...

Reasons You Should Implement Digital Targeting

Digital targeting entails connecting with target audiences through highly targeted ads on various digital platforms. This type of marketing is vital to successful campaigns because of the potential reach that it carries. If you take the time to...

Why Your Viewing Habits Shouldn't Determine Where You Market Your Business

Often, business owners and managers make marketing decisions based on the things that they know. You love watching a particular show every week, and you can't wait to sit down and dive in, so you assume that it's a great place to put a television...

Top Tips to Successfully Market Your Law Firm

As a law firm, you may often find yourself in a unique position when it comes to your marketing. You never know when a client may need your services, and they may not know ahead of time that they need to come looking for you. That means that...

Top Tips for Marketing Healthcare Practices

As a healthcare practice, you may find it difficult to market yourself. There are a lot of others trying to get their names out there, especially during these times. The wide range of practices looking for ways to market themselves, however, does...

6 Reasons to Get Involved with Cause Marketing in Connecticut

Businesses that have strong relationships with their community as a whole can often see the benefits in their ROI. Giving back to and partnering with others in the community makes it easier to increase your presence and establish your business as a...