Marketing is a challenge, especially when your time is taken up by all the other aspects of your business. Sometimes, you need a refresher to help you stay on the right track, whether you're struggling to remember the length of a successful...
Making an excellent TV commercial is a complex process that, all too often, gets overlooked. Good production makes a TV commercial look effortless. Behind the scenes, however, a lot of work goes into producing a commercial with that degree of...
To attract the local customers and clientele of Connecticut, you need to start with a local presence to help make you a fixture in the community. Increasingly, consumers are looking for ways to support local businesses. They understand the...
TV advertising has been around for decades and has survived the digital age. Despite its age, it remains one of the most powerful advertising platforms and isn't likely to go away anytime soon. If you're considering using this platform to advertise...
Video is an incredible marketing tool that can impact consumers more than many other forms of advertising. Viewers may retain as much as 95% of a message delivered via video, while they may withhold much less info from other mediums. Fifty-four...
Lifestyle marketing is a precious tool for businesses of all types. For B2C companies, however, it's particularly critical. Lifestyle marketing connects your brand to something your customers already feel a deep emotional connection to.
For...
Looking for a cost-effective way to connect with your target audiences? Social media offers excellent access without much cost to you. Through automation software, it's even easier to maintain a presence on social media with minimal effort....
Businesses need strong advertising to succeed. Learning how to reach the right audience is a crucial means to use your advertising efficiently. Reaching those patrons isn’t always a guarantee, but you can take certain measures to increase your...
One of marketing’s main goals is to reach as many customers as they can where they’re most likely to engage with the materials. Email marketing is a highly effective marketing strategy in this regard since you can reach a broad audience with...
Social media immediately soared in popularity for many consumers. With how well established it is, it’s an equally valuable tool for advertising your business. About 3.6 billion people use social media regularly worldwide. Utilizing social media...
