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Cause marketing is the work of a business within the community to increase brand awareness while making a difference within society. There are many different ways in which a business can participate in cause-related marketing and WFSB Advertising is proud to offer different avenues to support the local Hartford community.
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Businesses should partake in cause marketing so that they are able to go out into the community and create personal relationships with locals. Through cause marketing, local businesses are able to make an impact in their respective neighborhoods while creating positive brand awareness.
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