A co-op advertising campaign can be huge for small businesses without a decent ad spending budget. Reports show that the annual spend for co-op advertising has hit $50 billion. The digital sector of this tactic shows the most potential for growth,...
Consumers today spend a lot of time shopping around before settling on a brand. With so many competitors out there, shoppers want to make sure they choose the right provider of goods and services. Because of this, 81% of retail shoppers conduct...
The most important component of any email is the subject line, the first thing people encounter in their inboxes. Subject lines are so critical that 64% of recipients decide to open an email alone based on the subject line. 69% of recipients also...
As a marketer, it's important to keep up with new and growing industries. By focusing on the top sectors today, marketers can better identify the best opportunities available. Knowing what industries are succeeding the most can determine how to...
With lifestyle marketing, you can completely transform how consumers view your brand. It’s possible to go from being just another brand to being a “must-have” in the lives of your target audience with the right lifestyle marketing strategy.
Over the years, people have begun to consume information differently. Because of this, marketing strategies have had to evolve to connect more effectively with audiences. With so many businesses out there and so much content available, you need to...
Over-the-top (OTT) advertising is becoming an increasingly popular way for businesses to reach their target audiences. While TV advertising and other channels are still relevant, recent OTT trends have clarified that it will only be more vital in...
If you want to boost your marketing ROI with an effective channel, OTT (over-the-top) advertising is one of the best tools to use today. If you're new to this concept, you might be wondering, "What is OTT?" Put simply, OTT advertising entails...
Video is all the rage in social media marketing. It's been known for years that videos are more engaging, memorable, and attention-getting than graphics or text alone. However, video is even more critical because it's what customers want right now.
You won't truly succeed with your marketing efforts if you can't adequately measure results. Trackable metrics, or key performance indicators (KPIs), can help you identify what's working and requires improvement in your campaigns. They can also help...
