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TV advertising has been around for decades and has survived the digital age. Despite its age, it remains one of the most powerful advertising platforms and isn't likely to go away anytime soon. If you're considering using this platform to advertise your business, it's important to know how best to approach your TV ad strategies. To help you better understand what makes TV so crucial for businesses today, here are some TV advertising facts that illustrate the effectiveness of TV ads.
1. 120 Million Households Have Cable in the US
If you're worried about finding an audience with TV ads, the fact is that there are around 120 million households in the US with cable TV. This number includes people across a wide range of demographics, including generations, genders, interests, and occupations. There's no shortage of people you can reach through effective TV advertising, regardless of your target audience.
2. Millennials Still Watch TV
Many businesses are wary about using TV advertising because they want to connect with Millennials and younger viewers. However, millions of TV viewers today are Millennials, proving that this medium is still relevant to this generation. Although Millennials and younger viewers are making a shift to more digital platforms, TV will continue to be a constant.
3. TV Ads Cost Less To Make Than Ever
Not only has the digital era not killed TV, but it has actually helped it in certain ways. The production costs that go into making a TV ad have decreased due to certain technological advances. This means that it's a more accessible medium than ever before. You can get even more from your ads and the technology behind them with the help of a media partner. Working with a partner can help you produce ads of better quality within your budget that bring in better returns with less hassle.
4. Millennials Are Distracted Viewers
Both Millennials and Gen Z tend to watch TV while using their phones and other mobile devices. Although this might indicate that these generations are easily distracted, you can capitalize on it by combining your commercials with a digital campaign. With digital marketing and broadcast working together, you can grab these audiences' attention with commercials and lead them to browse your digital channels immediately after. In other words, you get the best of both TV and digital worlds.
5. More People Are Watching TV Than Ever
TV still has ample staying power, with millions of people still watching the medium, despite the shifting methods of watching TV. With the spread of the pandemic, more people began watching TV more regularly. In fact, around 37% of US TV viewers between the ages of 14 and 74 stated throughout 2020 that they watched traditional TV far more amid the pandemic. From 2019 to 2020, there were 120.6 million TV homes in the US, with viewership remaining high even as the world begins its return to normality.
6. TV Ads Have Massively High ROI
If you want to see high ROI with TV, you'll also benefit in this regard with a solid ad campaign. Wondering what kind of ROI to expect from TV commercials? If you implement an effective strategy, you could see returns as high as 300% to 500%. This is incredibly high compared to other less reliable methods of advertising. When combined with your digital campaigns, you'll be able to maximize your returns and ensure that your campaigns are a flourishing success.
7. Marketers Are Better Able To Optimize TV Ads Than Ever
Although TV on its own is a powerful medium that can drive success, you can experience an even greater level of success with an integrated marketing campaign. Integrated marketing has increased the number of ways advertisers can track how well TV ads are performing. In turn, this has improved how well you can target your ads. As an example, you could launch a TV ad with a carefully crafted call-to-action that encourages people to visit your website, using a unique URL end tag that helps you track that ad. Based on the kind of traffic it's attracting, you can optimize the ad. You can also use retargeting ads to bring people back who leave your website without making a purchase, or encourage visitors to opt into your email campaign. There's no shortage of ways to use integrated marketing to your advantage and optimize TV ads accordingly.
Harness the Effectiveness of TV Ads with a Strong Campaign
TV advertising is potentially one of the most invaluable assets for any business when used the right way. TV is still one of the hallmarks of advertising, with better reach and impact than most other mediums. If you're not already using this platform, you should get started on a TV ad campaign as soon as you can to reap its many benefits.
