A co-op advertising campaign can be huge for small businesses without a decent ad spending budget. Reports show that the annual spend for co-op advertising has hit $50 billion. The digital sector of this tactic shows the most potential for growth,...
Consumers today spend a lot of time shopping around before settling on a brand. With so many competitors out there, shoppers want to make sure they choose the right provider of goods and services. Because of this, 81% of retail shoppers conduct...
Video is all the rage in social media marketing. It's been known for years that videos are more engaging, memorable, and attention-getting than graphics or text alone. However, video is even more critical because it's what customers want right now.
You won't truly succeed with your marketing efforts if you can't adequately measure results. Trackable metrics, or key performance indicators (KPIs), can help you identify what's working and requires improvement in your campaigns. They can also help...
Advertising an automotive business car dealership has proven to be a challenge since the onset of the pandemic. Chances are, you’ve probably been impacted by more than one obstacle. The pandemic inspired more online selling options and less traffic...
Using recruitment marketing to hire is far from being a new concept but has undoubtedly changed since the days when 'help wanted' signs were an essential strategy for acquiring new hires. It has become even more critical today as businesses in all...
There are no statements more accurate than ones that stress the importance of advertising for home improvement companies. Not only is advertising the most effective way of communicating the value of your brand to potential and existing customers,...
Inadequate marketing plans can derail your business efforts and make it difficult for you to get the results you're aiming for with your campaign. You need a comprehensive marketing strategy that incorporates a strong understanding of your target...
Both time and time management are significant when it comes to developing successful marketing campaigns. If you wait too long to plan your strategies, the less likely they will be to succeed. On the other hand, creating a measurable timeline can...
Marketing is constantly evolving in response to consumer trends, the specific needs of audiences, and new technology. Staying up to date on the best practices can feel like a full-time job, but it will also help you see the highest return on your...
