The most important component of any email is the subject line, the first thing people encounter in their inboxes. Subject lines are so critical that 64% of recipients decide to open an email alone based on the subject line. 69% of recipients also...
If you want to get better results with each email campaign, it’s essential to understand how to get more email opens from your audience.
An email open rate is a percentage of opens divided by the total number of emails sent, minus bounces. Open...
One of the best ways to connect with people and increase sales is to use targeted email marketing. With aneffective email marketing strategybehind your business, you can build relationships with leads over time and convert them into loyal buyers....
One of marketing’s main goals is to reach as many customers as they can where they’re most likely to engage with the materials. Email marketing is a highly effective marketing strategy in this regard since you can reach a broad audience with...
Integrating your marketing efforts can help you have a much more significant overall impact. Businesses with omnichannel strategies, including seamlessly-integrated email and TV marketing, may see 91% higher customer retention each year than those...
Today, we're living in an increasingly digital age. Because of the reliance on digital media today, email marketing is only going to continue to be one of the best methods for connecting with your customers. Simultaneously, direct mail is less...
Sometimes, even savvy people write off email. They may assume that it's no longer as successful as they might hope. Do people use email as much as they use their other platforms? Can a marketer achieve value through email?
