Over-the-top (OTT) advertising is becoming an increasingly popular way for businesses to reach their target audiences. While TV advertising and other channels are still relevant, recent OTT trends have clarified that it will only be more vital in...
Lisa Morgan
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By now, there aren't many businesses that haven't heard of over-the-top (OTT) and its importance in advertising. This is especially true since most people have begun to replace linear TV for streaming platforms like Netflix, Disney, and Peacock that...
One of the best ways to connect with people and increase sales is to use targeted email marketing. With aneffective email marketing strategybehind your business, you can build relationships with leads over time and convert them into loyal buyers....
TV advertising has been around for decades and has survived the digital age. Despite its age, it remains one of the most powerful advertising platforms and isn't likely to go away anytime soon. If you're considering using this platform to advertise...
Lifestyle marketing helps position your business alongside your customers' way of life. Through your lifestyle marketing efforts, you show consumers that you aren't just a brand that solves a problem. Your brand is part of who they are.
Lifestyle...
As you design your marketing campaign, you may hear the term "impressions." Impressions are the number of times a specific ad gets displayed. It may be displayed in a sidebar, on social media, or as part of a search engine campaign. The goal of an...
Everyone is incredibly excited about the return of sports, especially football this fall. People love to watch sports. They become deeply involved with their favorite teams and have an emotional connection to them. Many businesses are looking for...
Sports fans are incredibly loyal to their teams. Win or lose, they get excited about every game and have an emotional reaction and attachment to the teams they support. Now, sports fans are eagerly awaiting the return of their favorite teams and...
