Over-the-top (OTT) advertising is becoming an increasingly popular way for businesses to reach their target audiences. While TV advertising and other channels are still relevant, recent OTT trends have clarified that it will only be more vital in...
Recent Posts
By now, there aren't many businesses that haven't heard of over-the-top (OTT) and its importance in advertising. This is especially true since most people have begun to replace linear TV for streaming platforms like Netflix, Disney, and Peacock that...
One of the best ways to connect with people and increase sales is to use targeted email marketing. With aneffective email marketing strategybehind your business, you can build relationships with leads over time and convert them into loyal buyers....
As you design your marketing campaign, you may hear the term "impressions." Impressions are the number of times a specific ad gets displayed. It may be displayed in a sidebar, on social media, or as part of a search engine campaign. The goal of an...