Over-the-top (OTT) advertising is becoming an increasingly popular way for businesses to reach their target audiences. While TV advertising and other channels are still relevant, recent OTT trends have clarified that it will only be more vital in...
If you want to boost your marketing ROI with an effective channel, OTT (over-the-top) advertising is one of the best tools to use today. If you're new to this concept, you might be wondering, "What is OTT?" Put simply, OTT advertising entails...
Most marketers are struggling with the debate of whether TV ad campaigns or over-the-top (OTT) campaigns would be a better choice — but the truth is, they both offer a host of benefits. While TV advertising has a wider audience reach for your...
By now, there aren't many businesses that haven't heard of over-the-top (OTT) and its importance in advertising. This is especially true since most people have begun to replace linear TV for streaming platforms like Netflix, Disney, and Peacock that...
Over-the-top (OTT) advertising, which consists of ads played over streaming services, is highly relevant in today's marketing. Millions of people stream videos, music, and podcasts on a wide range of platforms. If you're not implementing this...
Businesses need strong advertising to succeed. Learning how to reach the right audience is a crucial means to use your advertising efficiently. Reaching those patrons isn’t always a guarantee, but you can take certain measures to increase your...
In the past couple of years, new platforms for viewing content have hit the market. Viewers have become more demanding of how and when they consume their content. With this increase in demand and the introduction of new platforms, businesses have...
The average American household subscribes to around three streaming services. These services see a high amount of viewership: the average American also streams around eight hours of content each day, between online video content and streaming...
OTT ads have the potential to bring incredible success to their advertisers. Many people use a wide range of devices while streaming content, which makes OTT ads highly effective. Imagine, for example, a realtor who creates an effective OTT ad:...
