Your marketing ROI is a major indicator of whether your campaign efforts are paying off. Unfortunately, many advertisers struggle to keep an eye on their overall return, especially when they've got so many other facets to monitor. With these...
Marketing is a challenge, especially when your time is taken up by all the other aspects of your business. Sometimes, you need a refresher to help you stay on the right track, whether you're struggling to remember the length of a successful...
As you design your marketing campaign, you may hear the term "impressions." Impressions are the number of times a specific ad gets displayed. It may be displayed in a sidebar, on social media, or as part of a search engine campaign. The goal of an...
In order to track your KPIs properly, you must know and understand what they are and how to interpret them. Tracking the right KPIs can make a huge difference in the success of your advertising campaign as you manage expectations. If you fail to...
Success looks different for every business and every campaign. It depends on a wide range of factors, including your goals, the size of your business, and even the results of past campaigns. Do you know what success looks like for your advertising...
TV advertising is just as important as ever. Many people rely on TV to help entertain them as well as informing them about current events and everything else going on around them. Not only that, but TV advertising can also help you reach a wider...
