Most marketers are struggling with the debate of whether TV ad campaigns or over-the-top (OTT) campaigns would be a better choice — but the truth is, they both offer a host of benefits. While TV advertising has a wider audience reach for your...
Digital advertising is an incredibly valuable marketing tool. It allows you to connect with consumers through a variety of online platforms. By utilizing digital marketing in combination with TV marketing, you can enhance your ability to reach an...
Making an excellent TV commercial is a complex process that, all too often, gets overlooked. Good production makes a TV commercial look effortless. Behind the scenes, however, a lot of work goes into producing a commercial with that degree of...
TV advertising has been around for decades and has survived the digital age. Despite its age, it remains one of the most powerful advertising platforms and isn't likely to go away anytime soon. If you're considering using this platform to advertise...
Video is an incredible marketing tool that can impact consumers more than many other forms of advertising. Viewers may retain as much as 95% of a message delivered via video, while they may withhold much less info from other mediums. Fifty-four...
Integrating your marketing efforts can help you have a much more significant overall impact. Businesses with omnichannel strategies, including seamlessly-integrated email and TV marketing, may see 91% higher customer retention each year than those...
TV advertising: does it still create the impact you're hoping for? TV advertising can generate an ROI between 300% and 500% for those who implement it into their strategy. Measuring the return on your TV advertising investment involves more than...
TV is responsible for, on average, 71% of ad-generated profit across industries. Your business stands to profit immensely from its TV advertising efforts. Have you ever considered making a TV commercial but decided not to move forward because you...
TV advertising has been a popular advertising medium for a long time. An average of 60% of Americans are likely to make a purchase after viewing a TV ad, compared to an average of 40% who will make a purchase based on social media ads or online ads....
Although ratings have been around for decades, an increasing number of marketers are moving to the ratings model and using it to measure the success of their campaigns. Ratings aren't just for television shows anymore! By using this model, you can...
