.jpg)
Over the years, people have begun to consume information differently. Because of this, marketing strategies have had to evolve to connect more effectively with audiences. With so many businesses out there and so much content available, you need to...
You won't truly succeed with your marketing efforts if you can't adequately measure results. Trackable metrics, or key performance indicators (KPIs), can help you identify what's working and requires improvement in your campaigns. They can also help...
The role of cause marketing is to align your business with a movement that your customers support. Developing and launching an effective cause marketing campaign can encourage customers with shared values to connect with you. In turn, you can gain...
Cause marketing can be a great way to boost brand awareness and align a brand with a good cause. By supporting a specific movement that's relevant to their products or services, brands can position themselves above less charitable competitors....
Your marketing ROI is a major indicator of whether your campaign efforts are paying off. Unfortunately, many advertisers struggle to keep an eye on their overall return, especially when they've got so many other facets to monitor. With these...
Businesses need strong advertising to succeed. Learning how to reach the right audience is a crucial means to use your advertising efficiently. Reaching those patrons isn’t always a guarantee, but you can take certain measures to increase your...
Financial institutions often face a great deal of demand and a high level of competition. The average adult holds on to the same checking account for around 16 years, and at least a quarter of Americans have had the same checking account for more...
Sometimes, businesses think that word of mouth is enough to market their business. You may assume that if you keep your current customers happy, they will automatically spread the word about everything you have to offer. While 74% of customers feel...
This year has been challenging for everyone. Your business may have been forced to pivot its marketing, adapt its plans, and become more flexible than ever before as you navigated the obstacles put in your way throughout the year. Luckily, the...
During the COVID-19 crisis, many businesses were forced to pivot their marketing plans quickly. Not only did they need to change the way they were doing business, but they also needed to communicate a great deal of information to their customers. In...
