A co-op advertising campaign can be huge for small businesses without a decent ad spending budget. Reports show that the annual spend for co-op advertising has hit $50 billion. The digital sector of this tactic shows the most potential for growth,...
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If you're new to cause marketing and all it has to offer, one of your first questions might be, "Is cause marketing profitable?" In short, cause marketing is potentially highly profitable with properly developed campaigns.
Consider that 72% of...
Most marketers are struggling with the debate of whether TV ad campaigns or over-the-top (OTT) campaigns would be a better choice — but the truth is, they both offer a host of benefits. While TV advertising has a wider audience reach for your...
TV advertising has been a popular advertising medium for a long time. An average of 60% of Americans are likely to make a purchase after viewing a TV ad, compared to an average of 40% who will make a purchase based on social media ads or online ads....