How to Leverage TV and Digital for Your Small Business

Brooke Boucher

Brooke Boucher About The Author

Jul 21, 2021 3:07:31 PM

How to Leverage TV and Digital for Your Small Business

Digital advertising is an incredibly valuable marketing tool. It allows you to connect with consumers through a variety of online platforms. By utilizing digital marketing in combination with TV marketing, you can enhance your ability to reach an audience through a comprehensive marketing plan that speaks to them where they are.  

Are you using TV and digital marketing effectively? Try some of these strategies to improve your reach and increase the return on your marketing investment.  

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The Many Types of Digital Advertising and How They Help Your Brand 

As you consider your options, take a look at the different types of digital advertising and how they can help grow your reach and improve your ability to connect with your customers.  

Content Marketing 

Content marketing offers value in the form of easily consumable media. It provides more information, entertains, and helps establish your brand as a trustworthy partner that will go the extra mile. In addition, a robust content marketing strategy can help you improve your overall reach, helping you attract new buyers and increase your ability to connect with your existing customer base. 

Social Media Marketing   

Social media marketing creates brand awareness and helps enhance the visibility of your campaigns. Chances are, your target audience uses social media. By working with a media partner, you can better understand which platforms they use and how they engage with them to help you advance your social media marketing efforts.  


Search engine optimization helps bring quality traffic to your website. It focuses on targeting customers who are already interested in your products and services and are searching for content related to what you have to offer.  


Through search engine marketing, you can increase visibility and grow traffic to your website. You can target your paid ads to the most likely keywords to bring in quality leads. 

Affiliate Marketing   

Influencers can help promote your brand, raise awareness of what you have to offer, and increase interest in your products. When customers see their favorite influencers with your brand, it can easily increase the odds that they'll want to engage with or buy from your company. 

Email Marketing   

Email marketing sends important information about your brand directly to your customers--most notably, those who have already engaged with your brand and signed up for your email list. It's a great way to keep your audience updated on your latest promotions, products, and information. 

Pay-Per-Click Advertising   

PPC ads target your specific audience. They allow you to focus your marketing efforts and pay for those most interested in your brand and what you have to offer. 

robust online presence is vital to small businesses. By utilizing pay-per-click advertising, you can improve your ability to target customers, raise awareness of your brand, and connect with the consumers who most need your services. 

How TV Advertising Is Still Worthwhile 

Many people worry that TV advertising is losing its punch and effectiveness. The truth, however, is that TV advertising is still incredibly worthwhile. Around 120 million homes have cable--including millennials.  

TV advertising costs, however, are at an all-time low, which makes it a great way to reach your target audience. TV ads often lead to a significant return on your overall investment. They can help build immense trust in your brand since consumers are usually more likely to trust TV ads than ads that they see online. 

TV and Digital Advertising Will Get Your Business Ahead  

A strong digital presence can go a long way toward elevating your small business. Place TV and digital ads in your marketing repertoire by implementing a plan for them. Set goals for each one. Know what you want to accomplish, who you want to reach, and how those ads work together. Then, analyze what works.  

As you continue to test and analyze your marketing efforts, you'll find that you're in a better position to determine what's working for your brand and adapt accordingly. By reevaluating your marketing strategies and plans, you can often better reach your target audience and improve your next campaign's effectiveness.  

Small businesses must have a powerful digital presence so that customers can find you, learn about your brand, and get a better feel for what you have to offer. By combining that with local TV advertising, you can advance your position in your community and spread more awareness about everything you can provide for your customers.