The most important component of any email is the subject line, the first thing people encounter in their inboxes. Subject lines are so critical that 64% of recipients decide to open an email alone based on the subject line. 69% of recipients also...
Brooke Boucher
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Recent Posts
With lifestyle marketing, you can completely transform how consumers view your brand. It’s possible to go from being just another brand to being a “must-have” in the lives of your target audience with the right lifestyle marketing strategy.
A solid brand strategy has quickly become a must-have over the years, no longer just a marketing component that's 'nice to have' on occasion. Not only does proper branding lead to visibility, awareness, loyalty, and drive your business's mission,...
Cross-platform advertising is a lot like omnichannel marketing in that it operates multiple channels to interact with customers; only cross-platform puts more focus on unifying brand messages given to your target audience per channel of their buyer...
Digital advertising is an incredibly valuable marketing tool. It allows you to connect with consumers through a variety of online platforms. By utilizing digital marketing in combination with TV marketing, you can enhance your ability to reach an...
Video is an incredible marketing tool that can impact consumers more than many other forms of advertising. Viewers may retain as much as 95% of a message delivered via video, while they may withhold much less info from other mediums. Fifty-four...
Car dealership commercials and ads often fill the airwaves. However, many customers simply do not remember them--or cannot recall the specific dealership that a given ad is about. Often, people struggle to differentiate between different car...
Digital advertising has quickly become a popular buzzword across many marketing circles. Customers are spending more time on digital devices than ever. Many adults spend as much as 17 hours each day using digital tools. As a result, digital...
Most people have clear habits that they follow on a regular basis. They may have specific behaviors that they engage in regularly, including the content that they view on a regular basis and how they view it. Not only are those behaviors normal for...
An increasing trend over the years has been integrating cause marketing initiatives into business models. Consumers are more aware of the causes that their favorite brands are committed to, and they’re looking at that. Seventy percent of consumers...
