Shari Greco

Shari Greco

Find me on:

Recent Posts

How Videos Can Help You Connect To Your Community On Social Media

Video is all the rage in social media marketing. It's been known for years that videos are more engaging, memorable, and attention-getting than graphics or text alone. However, video is even more critical because it's what customers want right now. 

5 Festive Marketing Ideas for This Holiday Season

Shoppers across the country are filled with holiday cheer when they see Santa drinking Coca-Cola or hear Hershey's Kisses playing jingle bells. With your marketing campaigns, give your local audiences the same sense of festive fun (and become their...

What You Can Learn From Lifestyle Brands

Some of the most iconic, memorable brands sell a story, not just a product. They design their brand story into a lifestyle that people desire. Consumers want to buy products and services that make them feel a certain way, elevate their status, help...

Marketing Tips for Home Improvement Businesses in Connecticut

The home improvement industry has boomed in the last year. Now, more than ever, homeowners are taking on a vast number of home projects. They've spent a lot of time at home over the past year, and they're eager to transform and revamp their spaces....

Small Business Tips for Social Media Marketing Success

Social media immediately soared in popularity for many consumers. With how well established it is, it’s an equally valuable tool for advertising your business. About 3.6 billion people use social media regularly worldwide. Utilizing social media...

Why You Should Buy Digital Advertising from a TV Station

When you're thinking of where to purchase your marketing assets, you might not consider purchasing digital assets from a TV station. In reality, however, working with an experienced media partner can be incredibly beneficial to your business. A TV...

Ready to Up Your Social Media Game? 8 Steps for Success

Social media has become an essential platform for brands both big and small. Through your social media platforms, you can increase brand awareness and develop deeper relationships with your target audience. You can also have conversations with...

4 Ways a Media Company Can Provide Targeted Advertising

Targeted advertising is an incredibly important way to connect with your audience and ensure that you're reaching out to people who have a genuine need in your industry, for the type of content you can offer. Targeting matters. More than 40% of...

Tips for Feeling Less Overwhelmed During the Commercial Production Process

Many people fear that the commercial production process will prove incredibly stressful. They worry that they will feel overwhelmed, pressed for time, or rushed to make decisions. In reality, however, the commercial production process does not have...

Why It's Important to Have a Face in the Community

Consumers love to do business with businesses that are involved in the community. Millennial consumers, in particular, have learned the importance of voting with their spending dollars. They often choose to support businesses that support the things...