Marketers need to stay agile if they want to attract leads and remain competitive. This often entails diving into new practices, pivoting, and generally finding the best advertising for your business. Looking to the year ahead, it's important to build your strategies around the marketing trends for 2022.
For the next year in marketing, the following are some of the key trends we predict will continue developing. Implementing strategies will help you maintain a competitive edge and connect with audiences of all types.
AI Is on the Rise
One of the most prominent digital marketing trends in 2022 will be AI in marketing. A growing number of marketers are using artificial intelligence across a wide range of industries, including banking, healthcare, and retail. Specifically, businesses often use AI to improve marketing automation by understanding user behavior and other gathered data. It automates certain basic tasks such as reporting and optimizing, making it easier for businesses to determine what's working and what to improve.
In the process, marketers are beginning to use AI to help predict what customers may buy based on past purchases and browsing history. This enables marketers to deliver a more personalized customer experience that boosts engagement and sales. If you want to experience the benefits of AI in 2022, use AI along with SEO and other digital marketing strategies.
Influencer Marketing Will Continue
Another trend to follow in 2022 will be influencer marketing, which is becoming more significant as platforms like TikTok continue to grow. Influencer marketing involves working with social media personalities to promote your business. Many of these influencers have millions of followers, but micro-influencers in smaller niches can still expose your business to thousands of potential customers.
A solid influencer marketing strategy will help you connect with audiences that would typically be harder to reach on your own. When a popular influencer vouches for a brand, service, or product, loyal audiences will trust that person's recommendations.
Due to the benefits of influencer marketing, it's predicted to grow to $15 billion in 2022. Nearly half of marketers have stated that they're spending over 20% of their budget on influencer marketing. This means that if you're not taking advantage of this channel, you're missing out on a huge chance to stay ahead of the competition.
Content Marketing Will Stay Strong
Content marketing will continue to be one of the most crucial small business trends to keep up with as a marketer. Standing out in your industry requires valuable content. You can use content marketing to establish thought leadership that attracts a loyal audience. Good SEO-optimized content will also help you stand out in search results, putting you above competitors.
Ultimately, good content marketing boosts your business's visibility, traffic, credibility, and authority. If you want to give your business the chance to thrive, you'll need to create and curate top-quality content. Keep in mind that content marketing entails much more than writing content for your website.
To build your reputation and visibility, publish posts on social media platforms, guest posts on industry-related blogs and magazines, and other types of off-site content. The more you establish your online presence through high-value content, the more you'll be able to connect with audiences.
Adjusting to Marketing Without Third-Party Cookies Will Begin
Google has officially announced the removal of third-party cookies, which is a considerable inconvenience for many marketers. While the ban has been delayed until 2023, next year will be the time to begin maneuvering and looking for alternatives.
Many marketers rely on third-party cookies for highly targeted advertising, but an understandably increased emphasis on user privacy is changing this. Using data collected through cookies, marketers could gain deeper insight into audiences and improve their marketing efforts. Thankfully, there will be alternatives available to marketers who need to adapt.
One potential alternative is the increased use of first-party cookies collected from your company's website. By looking at how users interact with your website, you can determine what they're specifically looking for from you. In the process, you'll better choose how to connect with audiences based on user behavior. You can even conduct surveys that directly ask audiences what they want to gain a deeper understanding of them.
Fuel Your Success in 2022 With the Help of a Media Partner
Over the next year, marketers will need to innovate and stay current with the latest trends to succeed. Unfortunately, many marketers may not have the experience or resources needed to get ahead. Navigating a new year with new marketing trends can be daunting, which is where a media partner comes in.
By teaming up with a reliable media partner, you can ensure your marketing plans benefit from the attention they need. In turn, you'll be able to drive more engagement, conversions, and sales in the years ahead.