Stephanie Hoey

Stephanie Hoey

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Recent Posts

How to Increase Your ROI With OTT

If you want to boost your marketing ROI with an effective channel, OTT (over-the-top) advertising is one of the best tools to use today. If you're new to this concept, you might be wondering, "What is OTT?" Put simply, OTT advertising entails...

Marketing Trends For 2022: Add These Tips to Your Strategy

Marketers need to stay agile if they want to attract leads and remain competitive. This often entails diving into new practices, pivoting, and generally finding the best advertising for your business. Looking to the year ahead, it's important to...

Reasons Why Your Connecticut Real Estate Company Needs to be Advertising

As a local real estate business, you need to be advertising. When you're top of mind for local consumers, you're more likely to be the place they turn to when they need to buy or sell a property. Often, consumers go for a long time without needing...

Programmatic Video: What Does it Mean and How Can Your Business Use It

Thanks to machine learning, you can now find the locations you need for your advertising more easily than ever. In fact, an estimated 75% of video ads are placed through a programmatic video algorithm. As a result, they can more effectively reach...

6 Social Media Platforms Your Business Should Be Taking Advantage Of

Looking for a cost-effective way to connect with your target audiences? Social media offers excellent access without much cost to you. Through automation software, it's even easier to maintain a presence on social media with minimal effort....

Spreading Public Awareness of Behavioral Health: WFSB's Partnership with Community Health Resources

Community Health Resources offers vital behavioral health services. As a nonprofit organization, the company wants to bring in new clients and wants to increase awareness of what it has to offer the community. Also, the company has a strong focus on...

Combining TV & Digital Advertising for Local Car Dealerships

Right now, people are watching more television and logging on through connected devices more than ever. They're looking for ways to stay connected, keep up with information, and remain entertained. As a local car dealership, you can take advantage...

Top 33 Digital Marketing Terms You Need to Understand

Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...

6 Reasons Your Home Improvement Business Needs to be Advertising

Marketing your home improvement business is an ongoing process. You want to keep your business in front of potential customers whether you've got more business than you know what to do with or you're struggling to bring in enough clients to keep...

The Differences Between OTT and Connected TV

In the past couple of years, new platforms for viewing content have hit the market. Viewers have become more demanding of how and when they consume their content. With this increase in demand and the introduction of new platforms, businesses have...