If you want to boost your marketing ROI with an effective channel, OTT (over-the-top) advertising is one of the best tools to use today. If you're new to this concept, you might be wondering, "What is OTT?" Put simply, OTT advertising entails...
Recent Posts
Marketers need to stay agile if they want to attract leads and remain competitive. This often entails diving into new practices, pivoting, and generally finding the best advertising for your business. Looking to the year ahead, it's important to...
Thanks to machine learning, you can now find the locations you need for your advertising more easily than ever. In fact, an estimated 75% of video ads are placed through a programmatic video algorithm. As a result, they can more effectively reach...
Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...