WFSB Advertising Blog

While it may have appeared as though the pandemic was on the verge of fading earlier this year, the times remain uncertain as businesses continue to struggle. No single company knows for sure what to expect in the next six months or the following...

Inadequate marketing plans can derail your business efforts and make it difficult for you to get the results you're aiming for with your campaign. You need a comprehensive marketing strategy that incorporates a strong understanding of your target...

Marketing is constantly evolving in response to consumer trends, the specific needs of audiences, and new technology. Staying up to date on the best practices can feel like a full-time job, but it will also help you see the highest return on your...

One of marketing’s main goals is to reach as many customers as they can where they’re most likely to engage with the materials. Email marketing is a highly effective marketing strategy in this regard since you can reach a broad audience with...

Today, we're living in an increasingly digital age. Because of the reliance on digital media today, email marketing is only going to continue to be one of the best methods for connecting with your customers. Simultaneously, direct mail is less...

Many marketers think that if they can just create the perfect ad campaign, they can exceed their sales goals, get their brand in front of the right people, and improve their entire business. You may find yourself constantly investing in new...

WFSB Advertising is a full-service media partner that provides the whole package: market research, television ads, social media and digital ads, email marketing, and more. The WFSB team focuses heavily on ensuring that our clients have a custom...

Customers are looking for a unified voice across multiple channels when they consider making a purchase from your brand. Seventy-two percent of customers do research on multiple channels before making a purchase. An integrated marketing message can...