Often, business owners and managers make marketing decisions based on the things that they know. You love watching a particular show every week, and you can't wait to sit down and dive in, so you assume that it's a great place to put a television...
Sometimes, businesses think that word of mouth is enough to market their business. You may assume that if you keep your current customers happy, they will automatically spread the word about everything you have to offer. While 74% of customers feel...
This year has been challenging for everyone. Your business may have been forced to pivot its marketing, adapt its plans, and become more flexible than ever before as you navigated the obstacles put in your way throughout the year. Luckily, the...
Have you ever considered the perfect length of time to run your ad campaign? Run your campaign for too long, and you may notice that it no longer has the impact you were hoping for. You may notice the return on your investment dropping and sales...
Back to school time is always a busy, exciting time in the community. This new school year may look very different for everyone in the country, and what that school year looks like may vary from one person to the next. Everyone, however, is making...
During the COVID-19 crisis, many businesses were forced to pivot their marketing plans quickly. Not only did they need to change the way they were doing business, but they also needed to communicate a great deal of information to their customers. In...
In order to see the ROI you want from your advertising efforts, you must create a strategic budget: one that has your goals and desired end results in mind. Without an effective advertising budget, you may find yourself unable to meet your...
Advertising is not a one-and-done situation, nor is it something that you want to pursue only during your busiest seasons. It’s also not just for when you have a new promotion running. In fact, advertising should be continuous to achieve maximum...
