How Far Ahead Should You Plan Your Marketing Strategy?

Both time and time management are significant when it comes to developing successful marketing campaigns. If you wait too long to plan your strategies, the less likely they will be to succeed. On the other hand, creating a measurable timeline can...

Tips For Building Your Brand Before You Have a Budget

How You Can Use Targeted Email Marketing to Speak to Your Customers

One of the best ways to connect with people and increase sales is to use targeted email marketing. With aneffective email marketing strategybehind your business, you can build relationships with leads over time and convert them into loyal buyers....

How to Leverage TV and Digital for Your Small Business

Digital advertising is an incredibly valuable marketing tool. It allows you to connect with consumers through a variety of online platforms. By utilizing digital marketing in combination with TV marketing, you can enhance your ability to reach an...

Top Tips for Utilizing Display Ads in Your Marketing

Did you know that digital advertising reaches 90% of users online? Display ads are an incredibly valuable part of your marketing plan due to their capability to attract audiences easily. It's an excellent strategy that can help increase both brand...

Programmatic Video: What Does it Mean and How Can Your Business Use It

Thanks to machine learning, you can now find the locations you need for your advertising more easily than ever. In fact, an estimated 75% of video ads are placed through a programmatic video algorithm. As a result, they can more effectively reach...

7 Questions to Ask Yourself to Evaluate Your Current Marketing ROI

Your marketing ROI is a major indicator of whether your campaign efforts are paying off. Unfortunately, many advertisers struggle to keep an eye on their overall return, especially when they've got so many other facets to monitor. With these...

Learn From the Experts: 6 Marketing Dos and Don'ts We Have Learned Over the Years

Marketing is constantly evolving in response to consumer trends, the specific needs of audiences, and new technology. Staying up to date on the best practices can feel like a full-time job, but it will also help you see the highest return on your...

Marketing Tips for Home Improvement Businesses in Connecticut

The home improvement industry has boomed in the last year. Now, more than ever, homeowners are taking on a vast number of home projects. They've spent a lot of time at home over the past year, and they're eager to transform and revamp their spaces....

5 Steps for Branding Your Local Connecticut Business

Establishing your brand as a Connecticut staple is a critical part of building your brand and setting your business up for success. You don't want to be just another face in the crowd. Instead, you want to show interested consumers that you are a...